An Important Letter from ORGANIC FOOD BAR
I would like to speak candidly to you, our customers, regarding the
recent legal matter between ORGANIC FOOD BAR and Premier Nutrition.
This is a legal challenge we initiated against Premier for attempting
to copy our name.
Let me say at the outset that we are not a litigious company. Our focus
is on people’s health. We make delicious, healthful organic products.
ORGANIC FOOD BAR pioneered the raw organic nutrition bar industry at
a time before organics or raw food were widely accepted or en vogue.
We did it because it was the right thing to do, not because it was the
lucrative thing to do.
Now that organics have become mainstream – and subsequently lucrative
-- there have been a slew of companies that have witnessed our success
and have tried to capitalize on it. Premier we believe is one such example.
We are ORGANIC FOOD BAR. This name is our heart and soul – and our
trademark. We make a variety of organic nutrition bars. Premier used
the name “Organic Raw Food Bar.” Clearly, we believed that this
would create confusion in the marketplace, and was unfair to our brand.
Premier had the opportunity to name their product in a wide variety
of ways. Instead they use our name and insert the word “raw.” Some
would say this is, at best, opportunistic and, at worst, disingenuous.
But, as we have grown accustomed to saying: imitation is the sincerest
form of flattery!
I founded ORGANIC FOOD BAR, Inc. in 2001. ORGANIC FOOD BAR products
were the first organic nutrition bars in the world. Now, they are the
best-selling organic nutrition bars in the world. We have achieved this
feat not through marketing or promotion, but through a relentless commitment
to the finest ingredients – and to our customers. We handcraft our
bars fresh each day in a certified organic and kosher facility on site.
We have earned the abiding loyalty of our customers who are vocal advocates
for our brand. That is why we’re number one.
Fortunately, people are smarter than some companies give them credit
for. Consumers know the difference between a superior product and an
inferior one; they understand that a side-by-side examination of two
products will reveal which is best. They recognize that by being an
original, and the leader, you open yourself up to being copied.
ORGANIC FOOD BAR remains the industry leader, and we will always stay
ahead of our competition, because we adhere to unsurpassable standards.
It is why we invest more time, money and love per bar than any company
in the world.
It gets back to that name again: “ORGANIC FOOD BAR.” It’s who
we are. It’s who we’ll always be. And, nobody can ever take that
away from us.
ORGANIC FOOD BAR. The name may be imitated -- but the product
is never duplicated.
Thank you for your support.
To your health,
Dr. Jack J. Singh
Founder/President
ORGANIC FOOD BAR, Inc.