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SAHANA

SAHANA

SAHANA: [Sanskrit] — n. powerful, strong, enduring; the world’s first all-organic cotton and bamboo exercise apparel.
Beautiful. Functional. Sustainable. Most activewear on the market merely has one of these attributes, rarely two — and none has all three.

Until now.

The most stylish exercise apparel usually doesn’t function properly. The most functional apparel looks dull. And, the new generation of “natural” exercise attire feels like you’re working out … in a burlap sack!

Now, you can have it all: stylish, smart and sustainable.

Just as ORGANIC FOOD BAR “raised the bar” in the food and energy bar world, we are setting out to do the same with activewear by launching SAHANA: a peerless line of apparel with lasting beauty, timeless style, incomparable function, enduring quality and complete sustainability.

In addition, SAHANA will be fair trade. We are working to empower communities by ensuring that the people who handcraft SAHANA benefit appropriately from its production in a fair and equitable way. SAHANA is good for you, good for them and good for our world.

How will SAHANA live up to all of these lofty ideals?

By being made from organic cotton — and bamboo. That’s right: bamboo! Here’s why:

Bamboo

Better for you… It may sound incredible, but it’s true.

  • Gossamer soft. Fabric made from bamboo is gossamer soft and luxuriously comfortable.
  • Extremely durable. Did you know that bamboo is used as construction scaffolding in Asia and can reach incredible heights? It’s true. Bamboo also has a high tolerance for abrasion. Strength and durability are two important qualities of exercise apparel.
  • A natural “thermoregulator”. Bamboo apparel has a unique capacity for thermoregulation: keeping you cooler when it’s hot and keeping you warm when it’s cold. Another key quality for exercise apparel.
  • Anti-bacterial and anti-fungal. Bamboo apparel stays fresher and odor free for longer because it has distinct anti-bacterial properties. And it resists the growth of fungus, which is good no matter how you look at it!
  • Anti-static. Apparel made from bamboo hangs beautifully from your skin.
  • UV protective. Bamboo apparel can protect you against most harmful UV rays.

Better for the environment… Bamboo is naturally grown and entirely sustainable. Bamboo thrives naturally without the use of pesticides or fertilizers, and bamboo fiber is 100% biodegradable. Bamboo grows extremely quickly and can reach its maximum height in 3-6 months and maturity in 3-4 years. And, if we can encourage the growth of bamboo in the world, that means more photosynthesis and less greenhouse gases. Did you know? Bamboo's long life makes it a Chinese symbol of longevity, while in India it is a symbol of friendship.

In contrast, synthetic performance fabrics are made from petrochemicals, a non-renewable fossil fuel. And, did you know that the production of conventionally-grown cotton uses up to 25% of the world’s pesticides?

Bamboo may just be the world’s most perfect material for fashioning exercise apparel! Learn more about this amazing plant here: http://en.wikipedia.org/wiki/Bamboo

If you care about looking good, feeling good and doing good, wear SAHANA.

SAHANA Organic Activewear: Look Good, Feel Good, Do Good.

Coming soon. Stay tuned!

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